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Rockstar · 2026-10-06 · Colossal Media on Instagram
Confirmed

GTA 6's physical campaign expands with a hand-painted Brooklyn mural and a Paris display

GTA 6's physical advertising campaign has reached Williamsburg and the Paris ring road. Colossal Media confirms it is hand painting Jason and Lucia on the same Brooklyn corner used for GTA 5, while photographs show a large building wrap near Porte de Bagnolet. Circulated claims that the Paris display measures 175 metres or is the game's largest advertisement remain unverified.

SOURCE IMAGE

Colossal Media confirms the Williamsburg mural

Colossal Media says its painters are creating a GTA 6 mural at Wythe Avenue and North 11th Street in Williamsburg. The company identifies the commission as work for Rockstar and notes that the same corner hosted GTA 5. The image shows Jason and Lucia being painted by hand rather than applied as a conventional printed wrap.

A Rockstar relationship dating to 2004

The contractor says its work with Rockstar began 22 years ago, placing the relationship around the GTA: San Andreas period. That history is Colossal Media's account of its campaigns, not a complete archive of every Rockstar mural. What the new post directly confirms is that the partnership continues for GTA 6.

The Paris display is visible beside the ring road

Photographs from Rockstar Mag, ayckdel and Bruno Decottignies show a large GTA 6 wrap on the Mercuriales towers area near Porte de Bagnolet. The placement is visible from the Paris périphérique and uses the game's Jason and Lucia artwork. Multiple views document the installation independently of the later press report.

The 175-metre figure is not established

Social posts and secondary coverage have repeated a 175-metre size and described the display as the largest GTA 6 advertisement. None of the accessible primary posts provides a measurement document or an official ranking. The defensible description is a large building wrap, not a record-holder with a verified dimension.

Two formats serve different city environments

Williamsburg uses a hand-painted wall that rewards close viewing and links back to older Rockstar campaigns. Paris uses a high-rise-scale wrap designed for visibility from a fast urban road. Together they show a flexible physical campaign, but they do not reveal how many cities are planned or whether the installations will survive beyond the launch window.

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This item is based on a direct publication by the cited primary source.

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